hello@millyfyfe.com
What we do
No Fuss Meals for Busy Parents
about NO FUSS MEALS FOR BUSY PARENTS
OUR VISION
Children will grow up eating a variety of home cooked meals and less of a reliance on highly processed meals. Informed choices and cooking habits will change as parental knowledge will have been enhanced and this will instil long term benefits to the next generation of young adults.
What does No Fuss Meals for Busy Parents CIC do?
No Fuss Meals for Busy Parents CIC is a social enterprise that provides consumers with a connection between food produced in the UK and how to make meals from scratch. Broken down into three area which include: tasty recipe ideas using seasonal produce that the whole family can enjoy, easy to follow recipes with a focus on simple ingredients that an average family can access; shining a spotlight on UK farmers and food producers, highlighting their backstory, what they produce, where you can purchase and what you can do with the ingredients.
Content is shared on a food blog, (www.nofussmealsforbusyparents.com) on social media (facebook and Instagram) and via a podcast called The Countryside Kitchen Meets (available on all major streaming platforms)
How did it start?
Award winning Digital Marketing expert Milly Fyfe, a Farmer, Mum of two young children, home cook and farming communicator, set up a food blog called No Fuss Meals for Busy Parents during the height of the pandemic. She has worked and volunteered with numerous farming charities and organisations so deeply understands some of the challenges faced.
Milly would post on social media about life on the farm, what was growing in her kitchen garden and then involve her children in the growing, harvesting and cooking of simple meals that her friends would replicate or become inspired by.
This project commenced in September 2020 and has been completely self funded until it was registered as a CIC in April 2023. The aim has always been to provide a connection between food produced in the UK and how to make a tasty meal with engaging content on social media.
Milly sees the benefits of scratch cooking for a whole host of reasons. It supports good health and wellbeing, promotes positive mental health, provides a connection with what we are eating and sustaining rural communities too with job opportunities, tourism and access to services.
The long-term impact of the project will be that children will grow up eating a variety of home cooked meals and less of a reliance on highly processed meals. Informed choices and cooking habits will change as parental knowledge will have been enhanced and this will instil long term benefits to the next generation of young adults.
What need does it address and how will it happen?
Bridge a gap between UK food producers and consumers
Having a better understanding of how food is produced in the UK with food provenance, what is in season each month, what food businesses are in their area, how farmers play their part in shaping the landscape.
The impact will be endorsing the United National Global Goals, especially numbers 11; sustainable cities and communities and 17; Strengthen the means of implementation and revitalize the global partnerships for sustainable development.
Because of Milly’s networks built over many years and the contribution she has made to the farming industry, she has gained trust, has integrity and an informed understanding of UK food production. This area of expertise, teamed with digital marketing know-how ensures that the CIC is unique and will be successful in achieving its aims and objectives.
The CIC will achieve this by interviewing farmers about what they produce or grow, find out more about their business or how they have diversified for example, and create engaging digital content for the community to consume on social media platforms, via a podcast or via mainstream media (radio, TV and print)
Educate adults of how to prepare 'no fuss meals' following simple recipes
Having a variety of simple recipes to follow using seasonal ingredients providing mealtime inspiration, enabling them to cook from scratch
The impact will be endorsing the United National Global Goals number 3; Promoting Good Health and Wellbeing and number 12; ensuring sustainable consumption and production patterns.
Milly has already created hundreds of recipes on the blog www.nofussmealsforbusyparents.com and on social media (Facebook and Instagram) with fun and engaging video tutorials and has established an ‘audience or following’. She writes for several local newspapers with a food column and contributes to local BBC radio. She has done this work for many years unremunerated, whilst making a difference. The community will continue to receive new and exciting ideas that they can replicate at home.
The company is collaborating with farming organisations such as Ladies in Beef, Love British Food, The East of England Agricultural Society and The Farming Community Network to reach a wider audience and support UK food related campaigns. Also local third sector and voluntary organisations such as food banks and larders.
Promote the sustainable and economic benefits of buying British and shopping locally
Having a better understanding of what impact people’s buying habits have on the environment around them.
Lowering food miles, sustaining rural economies with job opportunities and encouraging local tourism
Milly has already made strong links with a variety of stakeholders within local government, third sector organisations and membership bodies to be able to access information to produce engaging, credible content that the company can use to support its key aims and objectives. These stakeholders include Northamptonshire Community Foundation, Northampton University and West Northamptonshire Council.
Who does it help?
Farmers who produce foods like beef, milk, cheese, lamb, pork, and vegetables often lack the marketing skills, time, or confidence to promote their products. Selling directly to consumers secures better prices, improving financial stability and enhancing mental health by reducing stress and fostering community connections.
Society; by promoting the sustainable and economic benefits of buying British and shopping locally.
Sustainability Message
By promoting UK farmers and food producers, this helps to sustain rural communities with jobs, services and tourism. Shining a light on what is available in season and close to home helps to lower food miles, become more self-sufficient as a national and sustain small independent businesses. It encourages people to support local businesses rather than purchasing food shipped from across the globe and instigate change in their buying habits.