*MEET THE PRODUCER – MUSKS SAUSAGES*

It’s been a while since I’ve posted and so here’s a MEET THE PRODUCER feature piece on Musks Sausages, who I caught up with earlier this week 😋

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So tell me, what’s the backstory/ heritage behind Musks? Where did it all begin?

Musks Ltd has been making sausages in Newmarket, Suffolk since 1884. We’ve been granted four consecutive Royal Warrants since 1907.

Our Newmarket Sausage is still made to the original recipe and when the UK was part of the EU, the Newmarket Sausage held PGI status, meaning it could only carry that name if made within the geographical area of Newmarket.

We produce on a daily basis at our modern factory and deliver to a local transport hub for wider distribution each afternoon. We have recently re-equipped with faster, more automated production and packaging equipment.

Musks Ltd is a family owned and operated business with around 16 full and part time employees.

What are the companies values?

High animal welfare, provenance and quality are core values at Musks. We only use UK sourced prime pork shoulder. Our products are known for their taste, texture and succulence.

We are very proud of our heritage. Our history, pedigree and Royal connections set us apart from other sausage producers.

We are SALSA Certified. Our products are supplied fresh and have a 10 day shelf life from the day of production.

Talk me through the range available…

Our flagship Newmarket Sausage, is also produced in jumbo, pinwheel, chipolata, cocktail and sausage meat formats. Our gluten free version was one of the first on the market – launched in 2001. We are somewhat unique in using cooked long grain rice as an ingredient. Our GF sausage became so popular that Waitrose took it nationwide, before launching their own version.

We have collaborated with Unilever brands on the recent launches of the official Musk’s Pork Sausage with Marmite and the official Musk’s Pork Sausage with Colman’s English Mustard. These new products have gained incredibly positive response from reviewers and customers alike.

We are currently in discussion with national retailers about possible listings but they are available to purchase via our online Food Hall.

We have just announced that our very popular Christmas Recipe Chipolatas and Sausage Meat will be available again from 16/11 until Christmas. Made with cranberries, chestnut puree and festive spices, customers are already placing pre-orders online to secure these seasonal products.

In January we will re-introduce our Slim & Slender reduced fat sausage, as people look to cut back on calorie intake. Succulence and texture are maintained through the use of specially selected shoulder cuts. Alternative reduced and low fat sausages on the market use leg and head meat for these products, that results in a dense and drier sausage.

Where can people purchase them from and how can they find out more?

We make and ship to the depots of four national supermarkets on a daily basis. Tesco, Waitrose, Sainsbury’s and Morrisons list some of our products in selected East Anglian stores. Our van delivery service supplies independent retailers, pubs, hotels, restaurants and even Michelin Star Chefs across the region.

Our online Food Hall at Musks.com, launched during Covid restrictions, is open 24/7, taking orders for Musk’s and products from other quality regional producers.

These products include a range of hand cured, air dried bacons, black and white pudding, haggis, speciality hams and charcuterie, all produced within the six counties of East Anglia.

Selling direct to our customers provides them with increased choice. Each week we ship a growing number of Selection Boxes of East Anglian produce to new and returning customers across the UK.

Can you suggest a recipe that incorporates Musks that a busy parent would be able to replicate with ease:

We have two chefs in Cumbria and South Wales who regularly create and post recipes using our products. In due course we intend to create a broader recipe section on our website to accommodate these original dishes.

See https://www.jonfellchef.net/blog for product reviews and some new recipes.

And for more information visit: www.musks.com or follow on social media:

Twitter: @MusksSausages

Facebook: https://www.facebook.com/musks

Published by millyfyfe

Food and Farming ambassador. Marketing, Events, PR and Fundraising specialist. Council for Awards for the Royal Agricultural Societies English Panel secretary. Friend.

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